IMPLEMENTATION & MIGRATION
.webp?width=130&height=24&name=SuprConfig%20(2).webp){kind=small}
Book a migration call
Reynolds and Reynolds ERA CRM
HubSpot
Migrate from Reynolds and Reynolds ERA CRM to HubSpot seamlessly.
Move your dealership data beyond legacy DMS silos using SuprSwitch's proprietary transformation layer. Our in-house engine extracts complex automotive records and reconstructs them into high-performing HubSpot objects without manual data entry.
99.99%
Data Fidelity
72 hrs
Avg. Migration
1:1 Native
Field Mapping
"Can SuprSwitch handle the complex Service and F&I data silos within ERA?"
Yes, our proprietary transformation layer flattens nested ERA service history and finance records into searchable HubSpot custom properties and timelines.
"Will we lose historical deal stages and VIN-level details?"
SuprSwitch uses direct data extraction to capture the full lifecycle of every VIN, ensuring your sales pipeline history remains intact within HubSpot Deals.
"How does it handle multi-store dealership hierarchies?"
Our in-house engine identifies ERA store codes and maps them to HubSpot Business Units or custom owner properties to maintain organizational structure.
Why SuprSwitch
Engineered for Automotive Data Complexity
Generic CSV exports fail to capture the relational depth of a Reynolds and Reynolds environment. SuprSwitch provides a sophisticated alternative.
No CSV Formatting
Stop struggling with ERA's proprietary export formats; our engine performs native schema mapping to align with HubSpot's data model.
Relationship Integrity
Preserve the relationship between vehicle inventory, service history, and customer records during the transition.
Automated Sanitization
Our transformation layer automatically cleanses legacy DMS formatting and normalizes phone numbers and addresses.
Deduplication Engine
Eliminate the risk of duplicates by using our proprietary matching logic during the data extraction phase.
Trusted by 200+ sales-led teams who migrated off
Data Coverage
Full-Spectrum Data Coverage
We map every essential ERA data point to its optimal location within HubSpot.
Customer Records
All records
Customer Records
Contacts
💡 Maps ERA individual and commercial accounts into HubSpot Contacts and Companies.
Sales Deals
All records
Sales Deals
Deals
💡 Converts ERA desking and sales opportunities into HubSpot Deal stages.
Vehicle Inventory
All records
Vehicle Inventory
Custom Objects
💡 Transforms VIN-specific data into HubSpot Custom Objects for inventory tracking.
Service History
All records
Service History
Activities
💡 Reconstructs ERA repair orders and service visits as HubSpot Engagement activities.
F&I Contracts
All records
F&I Contracts
Properties
💡 Maps finance and insurance details to deal properties for precise reporting.
Appointments
All records
Appointments
Meetings
💡 Syncs future service and sales appointments into the HubSpot Meetings tool.
Under the Hood
The SuprSwitch Transformation Layer
A proprietary bridge between legacy Reynolds and Reynolds architecture and modern HubSpot hubs.
Direct Extraction
Extraction EngineOur direct data extraction bypasses the need for manual reports, pulling raw data directly from your ERA environment.
Native Schema Mapping
Mapping LogicWe translate ERA's specific automotive field codes into human-readable HubSpot properties.
Pre-Load Validation
Validation HubEvery record is validated against your HubSpot property limits and requirements before the final push.
Rapid Hydration
High VelocityOur in-house engine processes millions of rows of dealership data in hours, not weeks.
100% Data Fidelity Guarantee
We verify record counts and field values in before sign-off. Any discrepancy is fixed before you go live.
30-Day Post-Migration Support
A dedicated migration engineer is available for 30 days post-launch to fix any data issues that surface after your team starts using.
SOC 2 Compliant Process
Data is encrypted in transit and at rest. We never store your credentials — OAuth tokens are used and revoked per migration.
Migration Architecture
The Migration Blueprint
A structured 4-phase approach to moving your dealership from ERA to HubSpot.
1
Direct Discovery
Our engine performs a deep scan of your ERA environment to identify custom fields and historical volume.
Day 1
2
Schema Alignment
The SuprSwitch transformation layer maps your ERA sales stages to your new HubSpot pipelines.
Day 2
3
Integrity Testing
We perform a sample load to verify that all automotive data points are populating correctly in HubSpot.
Day 2-3
4
Final Hydration
The full dataset is hydrated into HubSpot, followed by a final audit to ensure 100% record accuracy.
Day 3
Proprietary transformation layer ensuring zero data loss during the transition.
Direct extraction methodology that maintains dealership operational uptime.
In-house engine built specifically for high-volume legacy CRM structures.
The Human Element
Beyond Automation: In-House RevOps Experts
Our proprietary engine handles 99% of the heavy lifting, but every CRM has strict platform limitations. When HubSpot restricts automated imports for complex workflows or proprietary activity history, our in-house RevOps professionals step in.
We manually rebuild the business logic that machines can't touch, ensuring your new environment is perfectly tuned and ready for your sales team on day one.
What our experts handle manually:
Complex Workflows & Automations
Automated engines cannot migrate business logic. We manually translate and rebuild your HubSpot automations natively in HubSpot.
Restricted Activity History
Some historical data types are locked by HubSpot. Our team uses creative data-structuring to ensure no context is lost.
Custom Object Architecture
When standard mapping isn't enough, we architect and deploy custom objects in HubSpot to match your exact sales motion.
Choose the Migration Plan That Fits Your Business
Whether you want complete control or expert guidance, we’ve got you covered.
Self-Service
$499
Starting price, up to 50,000 records
Access to all supported CRMs
Free Sample migrations
Real-time Preview
Migration Analytics Report
Guided Migration
$999
Starting price, varies on volume.
Everything in Self-Service +
Selective Data Migration
Expert Migration Guidance
Data Mapping Support
Data Quality Management
Custom Migration
$Talk to us
Custom quotes for complex migrations.
Everything in Guided Migration +
Complex Field Transformations
Industry-Specific Customizations
Legacy System Integration
Complex Data Filtering
FAQs
Common Questions About Migration
History
Can we bring over historical 'Closed' deals from Reynolds and Reynolds?
SuprSwitch extracts all historical data including closed repair orders, previous F&I deals, and inactive customer profiles to ensure your HubSpot reporting is comprehensive from day one.
Structure
How are multi-location dealerships handled?
Our transformation layer handles ERA store IDs by mapping them to HubSpot owner teams or custom 'Location' properties, allowing you to filter data by specific dealership locations.
Technical
Why is SuprSwitch better than a standard CSV import?
Unlike traditional methods, SuprSwitch uses an in-house engine that translates the specific nuances of automotive data, such as VIN decoding and service interval mapping, which are often lost in generic migrations.
Security
How is the security of our sensitive customer data maintained?
We prioritize security by using a direct extraction method within a proprietary environment, ensuring your dealership's NPI (Non-Public Personal Information) is never exposed to external third-party tools.
Timeline
What is the expected downtime for our sales team?
While the migration happens rapidly via our transformation layer, we recommend a 3-day window to allow for final validation and team training within the new HubSpot environment.