Heap ✓ HubSpot Migration

Heap

HubSpot

Migrate Heap Events into HubSpot Insights instantly.

Move beyond disconnected product analytics by piping your entire Heap behavioral history directly into HubSpot's CRM through our proprietary transformation layer. Our in-house engine resolves user identities and maps autocaptured events to actionable HubSpot Timeline activities without manual CSV exports.

Start your Heap to HubSpot migration Talk to a migration expert ↓

100%

Event Fidelity

< 1.2s

Sync Latency

0 hrs

Manual Work

"What happens to Heap's autocaptured events that haven't been 'defined' yet?"

SuprSwitch's proprietary transformation layer can extract and filter raw autocaptured data, allowing you to define and map those interactions as HubSpot Custom Properties or Timeline Events during the migration process.

"How do you reconcile Heap's anonymous 'Users' with existing HubSpot 'Contacts'?"

Our in-house engine performs native schema mapping that prioritizes your identity keys, merging Heap's behavioral session data with HubSpot's contact records based on email or unique internal IDs to prevent duplicate record creation.

"Can we migrate historic Heap Segments into HubSpot Lists?"

Yes, our direct data extraction process evaluates your Heap Segment logic and replicates the membership status within HubSpot Active Lists, ensuring your marketing automation workflows remain uninterrupted.

Why SuprSwitch

Why engineering teams prefer SuprSwitch over manual integrations.

Standard methods often fail when trying to map Heap's complex event-based model into HubSpot's object-oriented CRM. We bridge that gap with a purpose-built transformation layer.

🚀

Uncapped Volume

Bypass the rate limits and data truncation typical of standard connectors with our direct data extraction engine.

🎯

Contextual Mapping

Ensure every click, swipe, and form submission from Heap is correctly attributed to the HubSpot Lifecycle Stage.

🛡️

Schema Integrity

Our proprietary layer handles the complex conversion of Heap's JSON property blobs into HubSpot's flat property structure automatically.

🔐

Enterprise Security

Eliminate the risk of PII leaks during migration with our secure, isolated in-house processing environment.

Trusted by 200+ sales-led teams who migrated off

Data Coverage

Complete Data Coverage.

We ensure every data point from your Heap instance finds its logical home within the HubSpot ecosystem.

👤 Heap Users

All records

Heap Users

Contacts

💡 Maps directly to HubSpot Contacts with full identity resolution for identified users.

🏢 Heap Accounts

All records

Heap Accounts

Companies

💡 Aggregates behavioral data at the company level using domain-based association.

🖱️ Defined Events

All records

Defined Events

Timeline Events

💡 Converts Heap interaction events into HubSpot CRM Timeline Events for sales visibility.

📊 Heap Segments

All records

Heap Segments

Lists

💡 Replicates dynamic segment logic to populate HubSpot Active and Static Lists.

🕒 Session Data

All records

Session Data

Properties

💡 Transforms session duration and frequency into HubSpot custom numerical properties.

📝 Properties

All records

Properties

Custom Objects

💡 Flat-mapping of nested Heap event properties into HubSpot custom object attributes.

Under the Hood

Engineered for Complexity.

Our proprietary transformation layer is specifically tuned for the nuances of behavioral analytics and CRM architecture.

Direct Extraction

No-API Bloat

Our in-house engine uses direct data extraction to move massive datasets without the overhead and throttling of standard public endpoints.

Native Schema Mapping

Schema Logic

SuprSwitch automatically detects Heap property types and suggests the optimal HubSpot field type, from dropdowns to multi-line text.

Delta State Tracking

Live Sync

The proprietary transformation layer maintains a stateful connection to ensure delta-syncs catch any data generated during the migration window.

Logic-Based Filtering

Data Cleanup

Identify and prune redundant Heap events before they reach HubSpot, keeping your CRM storage lean and your bills low.

100% Data Fidelity Guarantee

We verify record counts and field values in before sign-off. Any discrepancy is fixed before you go live.

30-Day Post-Migration Support

A dedicated migration engineer is available for 30 days post-launch to fix any data issues that surface after your team starts using.

SOC 2 Compliant Process

Data is encrypted in transit and at rest. We never store your credentials — OAuth tokens are used and revoked per migration.

Migration Architecture

The SuprSwitch Migration Path.

A structured, secure four-phase process to get your data from Heap to HubSpot with zero downtime.

Schema Discovery

Our engine performs a deep scan of your Heap environment to identify all autocaptured and defined events.

Day 1

Mapping Strategy

We configure the native schema mapping, defining how behavioral events translate to HubSpot CRM objects.

Day 2

Transformation Engine

Data flows through our proprietary transformation layer, where identities are resolved and properties are formatted.

Day 3-4

Final Deployment

A final validation check ensures data parity before the final hand-off to your HubSpot Production environment.

Day 5

🔒

End-to-end encryption for all data moving through the proprietary transformation layer.

🔄

Automatic error handling and retry logic for interrupted data streams.

📑

Comprehensive audit logs for every record moved from Heap to HubSpot.

The Human Element

Beyond Automation: In-House RevOps Experts

Our proprietary engine handles 99% of the heavy lifting, but every CRM has strict platform limitations. When HubSpot restricts automated imports for complex workflows or proprietary activity history, our in-house RevOps professionals step in.

We manually rebuild the business logic that machines can't touch, ensuring your new environment is perfectly tuned and ready for your sales team on day one.

What our experts handle manually:

Complex Workflows & Automations

Automated engines cannot migrate business logic. We manually translate and rebuild your HubSpot automations natively in HubSpot.

Restricted Activity History

Some historical data types are locked by HubSpot. Our team uses creative data-structuring to ensure no context is lost.

Custom Object Architecture

When standard mapping isn't enough, we architect and deploy custom objects in HubSpot to match your exact sales motion.

Choose the Migration Plan That Fits Your Business

Whether you want complete control or expert guidance, we’ve got you covered.

Self-Service

$499

Starting price, up to 50,000 records

Get started

Access to all supported CRMs

Free Sample migrations

Real-time Preview

Migration Analytics Report

Guided Migration

$999

Starting price, varies on volume.

Get a quote

Everything in Self-Service +

Selective Data Migration

Expert Migration Guidance

Data Mapping Support

Data Quality Management

Custom Migration

$Talk to us

Custom quotes for complex migrations.

Get a quote

Everything in Guided Migration +

Complex Field Transformations

Industry-Specific Customizations

Legacy System Integration

Complex Data Filtering

FAQs

Common Questions About Migration

Identity How do you handle Heap's identity resolution in HubSpot?

SuprSwitch uses a proprietary transformation layer that maps Heap's User and Account IDs to HubSpot's internal Contact and Company IDs, ensuring all behavioral history remains tied to the correct record.

Events Can I migrate autocaptured events that aren't 'Defined' in Heap?

Unlike generic tools, our in-house engine can access and transform the raw, autocaptured event stream, giving you the power to migrate data that hasn't even been defined in the Heap UI yet.

History Does this migration include historical data or only live data?

Absolutely. Our direct data extraction process allows us to pull historic event data from Heap and backfill it into HubSpot CRM Timeline Events, preserving the original timestamps.

Mapping What happens to custom Heap properties during the move?

Our native schema mapping identifies nested JSON properties in Heap and flattens them into HubSpot-compatible properties, preventing data loss or formatting errors.

Setup Do I need my engineering team to build anything for this?

SuprSwitch is a fully managed service. Once the initial mapping is approved, our proprietary engine handles the execution, validation, and sync without requiring your developers to write code.