IMPLEMENTATION & MIGRATION
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Cendyn CRM
HubSpot
Master Hospitality Data: Cendyn CRM to HubSpot.
Seamlessly transition your Guest 360 profiles and eInsight history into HubSpot using our proprietary transformation layer. We preserve complex multi-property associations and loyalty tier data without the friction of manual CSV exports.
25M+
Guest Records Synced
100%
Schema Fidelity
48hrs
Migration Speed
"How do you handle Cendyn's complex multi-property guest identifiers?"
Our proprietary transformation layer automatically resolves Global Guest IDs from Cendyn and maps them to unique HubSpot contact records, maintaining property-specific associations.
"Will our eInsight marketing engagement history be lost?"
No, our in-house engine extracts historical email interactions and preference center data, rebuilding them as timeline events within HubSpot's Marketing Hub.
"Can you migrate Cendyn eSales group booking pipelines?"
Absolutely. We map Cendyn eSales opportunities directly into HubSpot Deals, preserving folio values, stay dates, and B2B account relationships.
Why SuprSwitch
Better than a standard migration.
Generic tools fail to understand the nuances of hospitality-specific data structures found in Cendyn. SuprSwitch is built for the complexity of hotel CRM data.
Property-Aware Mapping
Don't settle for basic mapping. Our transformation layer respects the hierarchical relationship between guests, properties, and corporate accounts.
Loyalty Data Integrity
Unlike manual imports, our in-house engine preserves guest loyalty tiers and point balances from eInsight as HubSpot custom properties.
Rapid Deployment
Move thousands of guest profiles and booking histories in hours, not weeks, with our direct data extraction technology.
Advanced Data Sanitization
Ensure your HubSpot instance remains clean with our automated de-duplication logic tailored for hospitality guest records.
Trusted by 200+ sales-led teams who migrated off
Data Coverage
Full-Spectrum Data Coverage
We ensure every guest touchpoint from Cendyn CRM finds its home in HubSpot.
Guest 360 Profiles
All records
Guest 360 Profiles
Contacts
💡 Includes Global Guest IDs and demographic fields.
Reservations
All records
Reservations
Deals
💡 Maps check-in/out dates and folio totals to Deal records.
eSales Accounts
All records
eSales Accounts
Companies
💡 Preserves corporate travel and group booking linkages.
Marketing Preferences
All records
Marketing Preferences
Property Groups
💡 Syncs subscription statuses and opt-in histories.
Loyalty Status
All records
Loyalty Status
Custom Objects
💡 Recreates tier levels and point balances for personalization.
Sales Notes
All records
Sales Notes
Engagements
💡 Migrates historical communications and guest preferences.
Under the Hood
The SuprSwitch Advantage
Our proprietary technology handles the heavy lifting of hospitality data transformation.
Direct Extraction
Native EngineOur in-house transformation engine bypasses third-party middleware, ensuring your guest data never touches unsecured servers.
Native Schema Mapping
Auto-SchemaAutomatically detect Cendyn custom fields and map them to HubSpot properties without manual configuration.
Proprietary Transformation
High VolumeEngineered to handle multi-million record guest databases that cause standard CRM tools to throttle or crash.
Integrity Validation
FailsafeContinuous data validation ensures that every reservation and guest profile is verified before final ingestion into HubSpot.
100% Data Fidelity Guarantee
We verify record counts and field values in before sign-off. Any discrepancy is fixed before you go live.
30-Day Post-Migration Support
A dedicated migration engineer is available for 30 days post-launch to fix any data issues that surface after your team starts using.
SOC 2 Compliant Process
Data is encrypted in transit and at rest. We never store your credentials — OAuth tokens are used and revoked per migration.
Migration Architecture
The Migration Blueprint
A structured, secure path from Cendyn to HubSpot success.
1
Schema Audit
We analyze your Cendyn eInsight and eSales database to identify custom attributes and loyalty structures.
Day 1
2
Logic Configuration
Our proprietary transformation layer is configured to align guest profiles with HubSpot's CRM object model.
Day 2
3
Validation Pilot
A high-fidelity migration of a data subset to verify property associations and loyalty tier accuracy.
Day 3
4
Final Cutover
Full-scale data extraction and ingestion into HubSpot, followed by a comprehensive audit report.
Day 4-5
Multi-property data isolation and grouping preserved during migration.
Full historical reservation tracking mapped to HubSpot pipelines.
Encryption at rest and in transit using our proprietary data tunnel.
The Human Element
Beyond Automation: In-House RevOps Experts
Our proprietary engine handles 99% of the heavy lifting, but every CRM has strict platform limitations. When HubSpot restricts automated imports for complex workflows or proprietary activity history, our in-house RevOps professionals step in.
We manually rebuild the business logic that machines can't touch, ensuring your new environment is perfectly tuned and ready for your sales team on day one.
What our experts handle manually:
Complex Workflows & Automations
Automated engines cannot migrate business logic. We manually translate and rebuild your HubSpot automations natively in HubSpot.
Restricted Activity History
Some historical data types are locked by HubSpot. Our team uses creative data-structuring to ensure no context is lost.
Custom Object Architecture
When standard mapping isn't enough, we architect and deploy custom objects in HubSpot to match your exact sales motion.
Choose the Migration Plan That Fits Your Business
Whether you want complete control or expert guidance, we’ve got you covered.
Self-Service
$499
Starting price, up to 50,000 records
Access to all supported CRMs
Free Sample migrations
Real-time Preview
Migration Analytics Report
Guided Migration
$999
Starting price, varies on volume.
Everything in Self-Service +
Selective Data Migration
Expert Migration Guidance
Data Mapping Support
Data Quality Management
Custom Migration
$Talk to us
Custom quotes for complex migrations.
Everything in Guided Migration +
Complex Field Transformations
Industry-Specific Customizations
Legacy System Integration
Complex Data Filtering
FAQs
Common Questions About Migration
Capabilities
Can you handle data from multiple hotel properties?
Yes, we handle the multi-property logic inherent in Cendyn, ensuring guests are associated with the correct properties in HubSpot.
Data
What happens to our guest loyalty levels?
SuprSwitch uses a proprietary transformation layer that maps eInsight loyalty tiers directly to HubSpot Custom Objects or Contact Properties.
Technical
Is there a limit on the number of guest records?
Our in-house engine is designed for high-volume extraction, meaning we don't suffer from the performance bottlenecks of standard interfaces.
Strategy
Will my historical stay data be available in HubSpot?
Absolutely. We migrate all historical bookings as HubSpot Deals, allowing you to run lifecycle marketing based on past stay dates.
Security
Will this interrupt our hotel operations?
We utilize a direct data extraction method that ensures zero downtime for your Cendyn CRM during the migration process.